November 10, 2022
Novotel Singapore On Stevens


An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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Day One
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8:50 - 9:00

Chairperson Opening Remarks

9:00 - 9:30

The Future of Product Marketing Through Big Data
Hoong An Wong, Director of Product Marketing, Singtel
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9:30 - 10:00

How Leveraging an In-app Experience can Better Position Your Product/Service
Nikki Taylor, Marketing Growth Strategy Director, Asia Pacific, UPS
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10:00 - 10:30

How to Win Friends and Influence (Product and Sales) People
Tanvi Kapoor, Partner Product Marketing APAC, Facebook
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10:30 - 11:00

Coffee Break

11:00 - 11:45

Positioning that Clicks with Customers
April Dunford, Positioning Expert & CEO, Ambient Strategy
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11:45 - 12:15

Building Product Marketing Teams for Success
Kaia Lai, Head of Product Marketing, Grab
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12:15 - 12:45

Managing Business KPIs in A Customer-centric Culture
Rachel Dance, Head of Brand and Product Marketing, StashAway
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12:45 - 14:00

Lunch Break

14:00 - 14:30

How to Launch Mission-driven Product in Asia
Piyush Varanjani, Product Marketing and Partnership Manager, TransferWise
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14:30 - 15:00

Creating Demand and Go-to-Market Strategy for Your Product
Candice Aw, Head of Product Marketing, Zenyum
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15:00 - 16:00

Panel Session: The Challenges of Global Go-to-Market Strategies & Sales Plays

16:00 - 16:30

Coffee Break

16:30 - 17:00

Product Marketing - How & When To Invest In It
Meenakshi Shunmugham, Brand and Consumer Marketing Director, PropertyGuru Group
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17:00 - 17:30

Deciding Your Products Positioning and Messaging
Charlene Hsieh, Product Marketing Manager, JKOPay
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Networking Drinks - Sponsored by the Product Marketing Alliance
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