September 17-18, 2019
Bespoke at Westfield
San Francisco

Workshops

Deep-dive into challenges facing product marketing

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09:30 - 12:30, Sep-16
Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
This 3-hour workshop will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product. Walk away with:
  • An understanding of the core tenants of strong positioning, messaging and copywriting—what they are and how they're different.
  • An understanding of how to use Personas and Jobs To Be Done in your positioning and messaging using real-world examples.
  • V1 of your very own Product Positioning Guide used to inform everyone in your organization about your product's place and value in the market.
  • V1 of your very own Product Messaging Guide used to create landing pages and new product/feature announcements that spur action.
  • The skills to lead your own positioning and messaging workshops at your company for future products and features.
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    13:30 - 16:30, Sep-16
    Duration: 3h
    The Product Marketer's Guide to Subscription Pricing and Value Management
    Pricing is so much more than simply putting a number on a product. A product marketer should have a strategic understanding of value and how their buyers make purchase decisions. This 3-hour workshop will give you the foundation you need to fully understand how subscription pricing works, which can help accelerate your career and your company's profits. You will walk away knowing:
  • The two most profitable concepts in pricing
  • The three revenue buckets in subscription business models
  • Beyond a price point, the three strategic value levers you can pull
  • Four strategies to grow existing customers
  • Two crucial KPIs and when to use them
  • A subscription growth calculator to help your company reach their revenue growth goals

  • Register
    13:55 - 14:55, Sep-17
    Duration: 1h
    Growth Hacking with Real-time CI
    Hyper growth techniques from real-world examples Intelligence is worth nothing until someone takes action. Join Kompyte's Chief Executive Officer, Pere Codina, for an interactive demonstration on how to apply the best practices top product marketing, sales enablement and growth teams are using to build a competitive advantage. During this interactive workshop you will learn techniques to:
  • Automate competitive research
  • Organize intelligence in a meaningful way for any audience
  • Deliver competitive Insight in a way that inspires action
  • Measure the impact of your competitive efforts

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    11:15 - 12:00, Sep-18
    The Business Case for Sales Enablement
    79% of organizations have a sales enablement process or practice in place or plan on implementing one this year. Whether you've already invested in enablement, are considering increasing that investment, or still trying to understand whether you should invest at all - this session will bring real world data to help frame the quantitative business case for sales enablement.

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    Join the community of passionate PMMs committed to driving demand, adoption and the overall success of their products.