Workshops

This 3-hour workshop will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product. Walk away with: - An understanding of the core tenants of strong positioning, messaging and copywriting - what they are and how they're different. - An understanding of how to use Personas and Jobs To Be Done in your positioning and messaging using real-world examples. - V1 of your very own Product Positioning Guide used to inform everyone in your organization about your product's place and value in the market.

Lean Management and Lean Startup - those methods of work brought a lot of fresh air to the World of production & business in general. Nowadays, marketing methods need to be leaner too. During the workshop, we will rework the implementation of the lean methods in the product marketing teams. What kind of methods? Work in sprints, measurement of marketing processes, the ‘just in time’ concept, Kanban for marketing teams, continuous improvement of particular marketing processes, focus on UVP utilization, etc. All that with a down-to-Earth practical approach, based on real case studies, and actual products of workshop attendees.

For a product, or a company to be successful they must excel in six key areas. This workshop will discuss the six keys to product success including a modern product lifecycle framework, decision making, who needs to do what and the relationship between project management and product marketing.