Lean Management and Lean Startup - those methods of work brought a lot of fresh air to the World of production & business in general. Nowadays, marketing methods need to be leaner too. During the workshop, we will rework the implementation of the lean methods in the product marketing teams. What kind of methods? Work in sprints, measurement of marketing processes, the ‘just in time’ concept, Kanban for marketing teams, continuous improvement of particular marketing processes, focus on UVP utilization, etc. All that with a down-to-Earth practical approach, based on real case studies, and actual products of workshop attendees.