Raechel leads product marketing strategy at Olivine, a boutique collective of technical product marketers and creatives that helps B2B SaaS companies grow through cinematic customer stories, product marketing strategy, and workshops. Prior to joining Olivine Raechel worked at Intercom where she brought Articles and Operator two of Intercom's largest product releases to market. She was also the Director of Marketing at fintech startup Jirav. With a career that started in finance, she brings a unique analytical mindset with a focus on business goals to her creative work in marketing. She loves joining together teams across an entire organization to launch a brand new product.
Previous Agenda Day 1, 08:45
Chair Person Opening Remarks
The State of Product Marketing Report:
Raechel will be the day one chairperson at all cities of the Product Marketing World tour. In her opening remarks, she will present the findings of the State of Product Marketing report commissioned by Product Marketing Alliance.
Dec-02 - Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
This 3-hour workshop will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product.
Walk away with:
- An understanding of the core tenants of strong positioning, messaging and copywriting - what they are and how they're different.
- An understanding of how to use Personas and Jobs To Be Done in your positioning and messaging using real-world examples.
- V1 of your very own Product Positioning Guide used to inform everyone in your organization about your product's place and value in the market.