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Abstract
Speakers
November 23, 2022
InterContinental London The O2
London
London
Agenda
A full day of groundbreaking keynotes, breakouts and panel discussions.
Agenda
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09:00
Chairperson opening remarks
Harvey Lee, Product Marketing & Innovation Director, Avast
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09:15
Moving through the funnel as a product marketer
Jana Frejova, Product Marketing Lead, Spendesk
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09:45
Nailing your GTM strategy with the 4 A's
Susan Park, Head of Product Marketing, VR Work Experiences, OCULUS, Meta
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10:15
Positioning and the Sales Story - The Underpinning of all Great Product Marketing
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:45
Coffee break
11:15
Perfecting your positioning & messaging strategy
Eve Brill, Director, Product Marketing, Farfetch
Dario Perez, Senior Global Product Marketing Manager, Expedia Group
Laura Conway, Global Head of Product Marketing, Depop
Dario Perez, Senior Global Product Marketing Manager, Expedia Group
Laura Conway, Global Head of Product Marketing, Depop
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12:00
Gaining strategic advantage through content & sales plays
Stephanie Liais, Senior Product Marketing Manager, DocuSign
Nikki Dawson, Head of EMEA Marketing, Highspot
Nikki Dawson, Head of EMEA Marketing, Highspot
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12:30
I love you man: strengthening the interlock between product marketing and product management
James Westlake, Global Director, Product Management, Sage
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13:00
Lunch
14:00
Lessons learnt: a positioning project retrospective
James Doman-Pipe, Senior Product Marketing Manager, Remote
Josh Bradley, Marketing Director, Netacea
Josh Bradley, Marketing Director, Netacea
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14:30
How to start product marketing
Rory Woodbridge, Head of Product Marketing, Pleo
Justin Hannemann, Director of Product Marketing , Equifax
Justin Hannemann, Director of Product Marketing , Equifax
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15:00
Introducing a new cross-functional GTM framework to a 170 year old company, and making it work
Michael Drukker, Senior Manager, Product Marketing, Reuters
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15:30
Coffee break
16:00
PMM as a Connector - How to bring teams together and become the catalyst for action
Irit Schwartz, Director of Product Marketing , Fyber - A Digital Turbine Company
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16:30
Lessons learned from managing a global competitive intelligence program
Andy Reid, Head of International Product Marketing & Global Competitive Intelligence, Epicor Software
Louise Dunne, Head of Product Marketing, Linnworks
Louise Dunne, Head of Product Marketing, Linnworks
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17:00
Networking drinks - sponsored by the Product Marketing Alliance
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