December 03-04, 2019
etc.venues 133 Houndsditch
London

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshops
December 3rd
December 4th
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08:45

Chair Person Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00

Launching and Scaling Airbnb Experiences and Adventures
Farzad Sharif, Head of Product Marketing, Experiences, Airbnb
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09:30

Effectively Scaling Product Marketing Internationally
Nalina Athyantha, Director Product Marketing, Salesforce
Tom Smith, Director, Product Marketing - EMEA, Salesforce
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10:00

Finding Product/Market Fit for a Global Product
Judy Abad, Global Business and Strategy Lead, WhatsApp
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10:30

Coffee Break

11:00

Market Readiness - A Holistic Approach to Commercialisation
Liza Collin, Market Readiness Director, Enterprise Division, Visma
Erica Masman, Product Marketing Manager, Commerce, Visma
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11:30

A Data Driven Approach to Expanding to New Markets & Segments
Natasha Mosher, Director of Market Intelligence & Strategy, Wix
Idan Gol, Director Product Marketing, Corvid by Wix
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12:00

The Journey from Local B2C to Global B2B
Jay Gupta, Senior Product Marketing Manager, Telia Carrier
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12:30

Lunch

13:30

Bringing Product Marketing into your company objectives
Belen Caeiro, Director Product Marketing, Babbel
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14:00

Value Propositions That Sell
Abdul Rastagar, Director Product Marketing, Veeva Systems
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14:30

Dieter Rams' 10 Commandments of Design Applied to Product Marketing
Mukul Sheopory, Director SMB Product Marketing, RingCentral
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15:00

Presentation to be announced
Pragya Tyagi, Senior Product Marketing Manager, Booking.com
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15:45

Coffee Break

16:15

Keeping Customers Close: Simple PMM Strategies to Drive Retention
Eve Brill, Head of Product Marketing, Farfetch
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16:45

How Monzo Approached Monetisation
Sheri Farsani , Product Marketing Manager, Monzo
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17:15

Best Practices Don't Always Work
James Doman-Pipe, Senior Product Marketing Manager, Paddle
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17:45

Panel Session: Building Products with the Customer in Mind
Adam Weigand, Senior Product Marketing Manager, Uber
Aaron Larsson, Marketing Manager, Revolut
Phill Brougham, Product Marketing Manager, Trint
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18:15

Networking Drinks - Sponsored by the Product Marketing Alliance.

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December 4th

09:00

How Mission-Driven Product Marketing Can Drive 10x Growth
Tessa Pettman, Product Marketing Lead, TransferWise
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09:30

Clarifying your Role as an Outbound Product Marketer
Richard Doherty, Senior Director Product Marketing, Workday
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10:00

Panel Session: More than Translation: Making Global Products Locally Credible for International Audiences
Annette Vorstoffel, Senior Product Marketing Manager, Etsy
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10:30

Coffee Break

11:00

Panel Session: How to be Truly Cross-Functional
Cristelle Delaporte, Vertical Product Marketing Lead, eCommerce, Emarsys
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11:30

Beyond the Roadmap: Creating Differentiation through PMM Love
Alicia Carney, Product Marketing Manager, Growth Product, Deliveroo
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12:00

Mars and Venus Research: Market Insights, Meet Data Science
Natalie Malevsky , VP of Product Marketing,, The Culture Trip
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12:30

The Product Marketer's Influence on the Product Roadmap
Lindsay Boyajian, Director, Product Marketing, Conductor (A WeWork Company)
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13:00

Lunch

14:00

A Go-To-Market for All: How to Leverage and Align Organiations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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14:30

Product Marketers' Role in Building a Customer-Centric Product Culture
Virginia Diego, Product Marketing Manager, CARTO
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15:00

Creativity and Experimentation in Marketing
Richard L. Tso, Senior Product Marketing Manager of PowerPoint, 3D, Inking in Office, Microsoft
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15:30

Coffee Break

16:00

What they think: the psychology behind good product marketing
Phillip Agnew, Product Marketing Manager, Brandwatch
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16:30

Scaling Products Beyond Regular Constraints
Sebastian Ungureanu, Product Marketing Manager, Bitdefender
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17:00

How we Repositioned our Software Security Proposition to be more Market-Focused
Ben Chant, Cyber Security Product Marketing Manager, PwC
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Workshops

Workshop - Day 2

Dec-04 - Duration: 1h
Lean Marketing - A powerful tool to make your team work more efficiently
Beata Mosor-Szyszka, CEO & Strategist, Project: People
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Workshop - Day 2

Dec-04 - Duration: 1h
Building Insanely Great Products
David Fradin, President, Spice Catalyst
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