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Abstract
Speakers
December 03-04, 2019
etc.venues 133 Houndsditch
London
London
Agenda
Two days of groundbreaking keynotes, breakouts and panel discussions.
Workshops
December 3rd
December 4th
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08:45
Chair Person Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00
Launching and Scaling Airbnb Experiences and Adventures
Farzad Sharif, Head of Product Marketing, Experiences, Airbnb
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09:30
Effectively Scaling Product Marketing Internationally
Nalina Athyantha, Director Product Marketing, Salesforce
Tom Smith, Director, Product Marketing - EMEA, Salesforce
Tom Smith, Director, Product Marketing - EMEA, Salesforce
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10:00
Finding Product/Market Fit for a Global Product
Judy Abad, Global Business and Strategy Lead, WhatsApp
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10:30
Coffee Break
11:00
Market Readiness - A Holistic Approach to Commercialisation
Liza Collin, Market Readiness Director, Enterprise Division, Visma
Erica Masman, Product Marketing Manager, Commerce, Visma
Erica Masman, Product Marketing Manager, Commerce, Visma
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11:30
A Data Driven Approach to Expanding to New Markets & Segments
Natasha Mosher, Director of Market Intelligence & Strategy, Wix
Idan Gol, Director Product Marketing, Corvid by Wix
Idan Gol, Director Product Marketing, Corvid by Wix
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12:00
The Journey from Local B2C to Global B2B
Jay Gupta, Senior Product Marketing Manager, Telia Carrier
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12:30
Lunch
13:30
Bringing Product Marketing into your company objectives
Belen Caeiro, Director Product Marketing, Babbel
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14:00
Value Propositions That Sell
Abdul Rastagar, Director Product Marketing, Veeva Systems
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14:30
Dieter Rams' 10 Commandments of Design Applied to Product Marketing
Mukul Sheopory, Director SMB Product Marketing, RingCentral
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15:00
Presentation to be announced
Pragya Tyagi, Senior Product Marketing Manager, Booking.com
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15:45
Coffee Break
16:15
Keeping Customers Close: Simple PMM Strategies to Drive Retention
Eve Brill, Head of Product Marketing, Farfetch
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16:45
How Monzo Approached Monetisation
Sheri Farsani , Product Marketing Manager, Monzo
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17:15
Best Practices Don't Always Work
James Doman-Pipe, Senior Product Marketing Manager, Paddle
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17:45
Panel Session: Building Products with the Customer in Mind
Adam Weigand, Senior Product Marketing Manager, Uber
Aaron Larsson, Marketing Manager, Revolut
Phill Brougham, Product Marketing Manager, Trint
Aaron Larsson, Marketing Manager, Revolut
Phill Brougham, Product Marketing Manager, Trint
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18:15
Networking Drinks - Sponsored by the Product Marketing Alliance.
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December 4th
09:00
How Mission-Driven Product Marketing Can Drive 10x Growth
Tessa Pettman, Product Marketing Lead, TransferWise
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09:30
Clarifying your Role as an Outbound Product Marketer
Richard Doherty, Senior Director Product Marketing, Workday
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10:00
Panel Session: More than Translation: Making Global Products Locally Credible for International Audiences
Annette Vorstoffel, Senior Product Marketing Manager, Etsy
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10:30
Coffee Break
11:00
Panel Session: How to be Truly Cross-Functional
Cristelle Delaporte, Vertical Product Marketing Lead, eCommerce, Emarsys
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11:30
Beyond the Roadmap: Creating Differentiation through PMM Love
Alicia Carney, Product Marketing Manager, Growth Product, Deliveroo
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12:00
Mars and Venus Research: Market Insights, Meet Data Science
Natalie Malevsky , VP of Product Marketing,, The Culture Trip
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12:30
The Product Marketer's Influence on the Product Roadmap
Lindsay Boyajian, Director, Product Marketing, Conductor (A WeWork Company)
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13:00
Lunch
14:00
A Go-To-Market for All: How to Leverage and Align Organiations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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14:30
Product Marketers' Role in Building a Customer-Centric Product Culture
Virginia Diego, Product Marketing Manager, CARTO
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15:00
Creativity and Experimentation in Marketing
Richard L. Tso, Senior Product Marketing Manager of PowerPoint, 3D, Inking in Office, Microsoft
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15:30
Coffee Break
16:00
What they think: the psychology behind good product marketing
Phillip Agnew, Product Marketing Manager, Brandwatch
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16:30
Scaling Products Beyond Regular Constraints
Sebastian Ungureanu, Product Marketing Manager, Bitdefender
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17:00
How we Repositioned our Software Security Proposition to be more Market-Focused
Ben Chant, Cyber Security Product Marketing Manager, PwC
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Workshops
Workshop - Day 2
Dec-04 - Duration: 1h
Lean Marketing - A powerful tool to make your team work more efficiently
Beata Mosor-Szyszka, CEO & Strategist, Project: People
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Workshop - Day 2
Dec-04 - Duration: 1h
Building Insanely Great Products
David Fradin, President, Spice Catalyst
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