April 22, 2021
etc.venues 133 Houndsditch
London

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshops
Previous Agenda Day 1
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08:45

Chair Person Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00

Scaling Product Marketing Internationally
Nalina Athyantha, Director Product Marketing, Salesforce
Tom Smith, Director, Product Marketing - EMEA, Salesforce
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09:30

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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10:00

The Enablement Imperative
Haley Katsman, Vice President, Growth Optimization & Account Development, Highspot
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10:30

Coffee Break

11:00

Market Readiness - A Holistic Approach to Commercialisation
Liza Collin, Market Readiness Director, Enterprise Division, Visma
Erica Masman, Product Marketing Manager, Commerce, Visma
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11:30

Best Practices Don't Always Work
James Doman-Pipe, Head of Product Marketing, Headstart
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12:00

The Journey from Local B2C to Global B2B
Jay Gupta, Senior Product Marketing Manager, Telia Carrier
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12:30

Lunch

13:30

Bringing Product Marketing into your company objectives
Belen Caeiro, Director Product Marketing, Babbel
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14:00

Value Propositions That Sell
Abdul Rastagar, Director Product Marketing, Veeva Systems
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14:30

Dieter Rams' 10 Commandments of Design Applied to Product Marketing
Mukul Sheopory, Director SMB Product Marketing, RingCentral
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15:00

8 Steps to Build and Scale Product Marketing
Brittany Clark, VP of Product Marketing, Diligent
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15:30

Coffee Break

16:00

Keeping Customers Close: Simple PMM Strategies to Drive Retention
Eve Brill, Head of Product Marketing, Farfetch
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16:30

How Monzo's becoming more than a spending card
Sheri Farsani , Product Marketing Manager, Monzo
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17:00

Building Products with the Customer in Mind
Adam Weigand, Senior Product Marketing Manager, Uber
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17:30

Networking Drinks - Sponsored by the Product Marketing Alliance.

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Workshops

09:30 - 12:30

Dec-02 - Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner, Olivine Marketing
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13:30 - 14:30

Dec-03 - Duration: 1h
Closing the loop between Marketing, Sales, and Sales Enablement
Shaalin Parekh, Senior Market Development Manager, Seismic
David Ledger, Director, Sales Engineering, Seismic
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14:00 - 15:00

Dec-03 - Duration: 1h
Lean Marketing - A powerful tool to make your team work more efficiently
Beata Mosor-Szyszka, CEO & Strategist, Project: People
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