December 02-03, 2020
etc.venues 133 Houndsditch
London

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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Workshops
December 2
December 3
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08:45

Chair Person Opening Remarks
Raechel Lambert, Partner, Olivine Marketing
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09:00

Scaling Product Marketing Internationally
Nalina Athyantha, Director Product Marketing, Salesforce
Tom Smith, Director, Product Marketing - EMEA, Salesforce
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09:30

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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10:00

The Enablement Imperative
Haley Katsman, Vice President, Growth Optimization & Account Development, Highspot
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10:30

Coffee Break

11:00

Market Readiness - A Holistic Approach to Commercialisation
Liza Collin, Market Readiness Director, Enterprise Division, Visma
Erica Masman, Product Marketing Manager, Commerce, Visma
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11:30

Best Practices Don't Always Work
James Doman-Pipe, Head of Product Marketing, Headstart
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12:00

The Journey from Local B2C to Global B2B
Jay Gupta, Senior Product Marketing Manager, Telia Carrier
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12:30

Lunch

13:30

Bringing Product Marketing into your company objectives
Belen Caeiro, Director Product Marketing, Babbel
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14:00

Value Propositions That Sell
Abdul Rastagar, Director Product Marketing, Veeva Systems
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14:30

Dieter Rams' 10 Commandments of Design Applied to Product Marketing
Mukul Sheopory, Director SMB Product Marketing, RingCentral
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15:00

8 Steps to Build and Scale Product Marketing
Brittany Clark, VP of Product Marketing, Diligent
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15:30

Coffee Break

16:00

Keeping Customers Close: Simple PMM Strategies to Drive Retention
Eve Brill, Head of Product Marketing, Farfetch
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16:30

How Monzo's becoming more than a spending card
Sheri Farsani , Product Marketing Manager, Monzo
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17:00

Building Products with the Customer in Mind
Adam Weigand, Senior Product Marketing Manager, Uber
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17:30

Networking Drinks - Sponsored by the Product Marketing Alliance.

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December 3

09:00

Chairperson Opening Remarks
Dhan Mannakkara, EMEA Growth Product Marketing Manager, Xero
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09:15

Clarifying your Role as an Outbound Product Marketer
Richard Doherty, Senior Director Product Marketing, Workday
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09:45

Panel Session: More than Translation: Making Global Products Locally Credible for International Audiences
Annette Vorstoffel, Senior Product Marketing Manager, Etsy
Michael Richter, Director of Product Marketing, Emerging Technologies, Oracle
Lotte Spencer, Global Director of Consumer Product Marketing , Spotify
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10:30

Coffee Break

11:00

How Product Marketing can Drive Change in the face of Disruption. Adapting Booking.com’s Successful Marketplace for a New Supply Category, Homeowners.
Pragya Tyagi, Senior Product Marketing Manager, Booking.com
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11:30

Beyond the Roadmap: Creating Differentiation through PMM Love
Alicia Carney, Product Marketing Manager, Growth Product, Deliveroo
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12:00

Mars and Venus Research: Market Insights, Meet Data Science
Natalie Malevsky , VP of Product Marketing,, The Culture Trip
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12:30

The Product Marketer's Influence on the Product Roadmap
Lindsay Boyajian, Director, Product Marketing, Conductor (A WeWork Company)
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13:00

Lunch

14:00

Panel Session: How to be Truly Cross-Functional
Cristelle Delaporte, Vertical Product Marketing Lead, eCommerce, Emarsys
Dhan Mannakkara, EMEA Growth Product Marketing Manager, Xero
Ross Pert, Head of Marketing, Unmind
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14:30

Product Marketing's Role in Building a Customer-Centric Product Culture
Virginia Diego, Product Marketing Manager, CARTO
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15:00

A Three-Step Methodology for Repositioning a Product or Service: A Case Study
Ben Chant, Cyber Security Product Marketing Manager, PwC
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15:30

Coffee Break

16:00

What they think: the psychology behind good product marketing
Phillip Agnew, Product Marketing Manager, Brandwatch
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16:30

Scaling Products Beyond Regular Constraints
Sebastian Ungureanu, Product Marketing Manager, Bitdefender
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17:00

Personas with Jobs
Georgia Diaconescu, Product Marketing Manager, Monese
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17.3

A Data Driven Approach to Expanding to New Markets & Segments
Natasha Mosher, Director of Market Intelligence & Strategy, Wix
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Workshops

09:30 - 12:30

Dec-02 - Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
Raechel Lambert, Partner, Olivine Marketing
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13:30 - 14:30

Dec-03 - Duration: 1h
Closing the loop between Marketing, Sales, and Sales Enablement
Shaalin Parekh, Senior Market Development Manager, Seismic
David Ledger, Director, Sales Engineering, Seismic
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14:00 - 15:00

Dec-03 - Duration: 1h
Lean Marketing - A powerful tool to make your team work more efficiently
Beata Mosor-Szyszka, CEO & Strategist, Project: People
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