November 23, 2022
InterContinental London The O2
London

Agenda

A full day of groundbreaking keynotes, breakouts and panel discussions.

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09:00

Chairperson opening remarks
Harvey Lee, Product Marketing & Innovation Director, Avast
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09:15

Moving through the funnel as a product marketer
Jana Frejova, Product Marketing Lead, Spendesk
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09:45

Nailing your GTM strategy with the 4 A's
Susan Park, Head of Product Marketing, VR Work Experiences, OCULUS, Meta
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10:15

Positioning and the Sales Story - The Underpinning of all Great Product Marketing
April Dunford, Positioning Expert & CEO, Ambient Strategy
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10:45

Coffee break

11:15

Perfecting your positioning & messaging strategy
Eve Brill, Director, Product Marketing, Farfetch
Dario Perez, Senior Global Product Marketing Manager, Expedia Group
Laura Conway, Global Head of Product Marketing, Depop
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12:00

Gaining strategic advantage through content & sales plays
Stephanie Liais, Senior Product Marketing Manager, DocuSign
Nikki Dawson, Head of EMEA Marketing, Highspot
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12:30

I love you man: strengthening the interlock between product marketing and product management
James Westlake, Global Director, Product Management, Sage
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13:00

Lunch

14:00

Lessons learnt: a positioning project retrospective
James Doman-Pipe, Senior Product Marketing Manager, Remote
Josh Bradley, Marketing Director, Netacea
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14:30

How to start product marketing
Rory Woodbridge, Head of Product Marketing, Pleo
Justin Hannemann, Director of Product Marketing , Equifax
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15:00

Introducing a new cross-functional GTM framework to a 170 year old company, and making it work
Michael Drukker, Senior Manager, Product Marketing, Reuters
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15:30

Coffee break

16:00

PMM as a Connector - How to bring teams together and become the catalyst for action
Irit Schwartz, Director of Product Marketing , Fyber - A Digital Turbine Company
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16:30

Lessons learned from managing a global competitive intelligence program
Andy Reid, Head of International Product Marketing & Global Competitive Intelligence, Epicor Software
Louise Dunne, Head of Product Marketing, Linnworks
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17:00

Networking drinks - sponsored by the Product Marketing Alliance

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