June 23-24, 2022
Bellagio Hotel & Casino

Workshops

Deep-dive into challenges facing product marketing

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11:30 - 12:30, Jun-22
Duration: 1h
How To Execute Win/Loss Effectively
Win-loss analysis is the process of capturing and analyzing the reasons buyers do and do not purchase your product or solution. Effective win-loss analysis can help you monitor product/market fit, capture valuable competitive intelligence, hone product strategy, improve sales training, refine marketing messaging, and more. Come hear Clozd's founders share critical tips and best practices for effective win-loss analysis, based on their experience working with product, marketing, and sales teams at Salesforce, VMware, Twilio, Tableau, Adobe Marketo, Avalara, Qualtrics, Pendo, and more.
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Join the community of passionate PMMs committed to driving demand, adoption and the overall success of their products.