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May 22 & 23, 2024
Las Vegas

Agenda

Check out our awesome line up of sessions from 2023. Full 2024 agenda to be announced soon.

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What's on
May 24
May 25
24th May
May 24
08:00
Main stage
Welcome breakfast & registration
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09:00
Main stage
Chairperson opening remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
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09:15
Main stage
We have lift-off: turning your launch process from chaos to competitive advantage
Derek Osgood, Founder & CEO, Ignition
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09:45
Main stage
From PMM to C-suite: what soft skills do product marketers require to level up
Maya Shah-Ceccotti, Director of Brand & Product Marketing, Shopmonkey
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10:15
Main stage
Mastering feature launches: A step-by-step plan for success
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10:45
Main stage
Coffee break
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11:15
Main stage
Interactive roundtable discussions: choose your topic and collaborate
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12:00
Main stage
Please like me! A guide for product marketers to earn sales’ respect
Roy Rosell, Senior Product Marketing Manager, VMWare
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12:30
Main stage
Lunch break
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13:30
Main stage
Panel: Beyond the buzzwords - measuring the real impact of PMM and demonstrating your value
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14:15
Main stage
Creating a compelling story for technical products
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14:45
Main stage
Launching with a bang: tips for success in a high-growth environment
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15:15
Main stage
Coffee Break
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15:45
Main stage
Beyond product positioning: leading from the product marketing seat
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16:15
Main stage
Thriving in two worlds: navigating product marketing in startups and big companies
Bharath Ram Ramanathan, Senior Product Marketing Manager, Cribl
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16:45
Main stage
Chairperson closing remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
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17:15
Main stage
Happy hour: Sponsored by Product Marketing Alliance
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May 25
08:00
Main stage
Networking breakfast
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09:00
Main stage
Chairperson opening remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
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09:15
Main stage
Bringing the band together: building a product marketing team that rocks
Paige Lapen, Director of Product Marketing, Virgin Pulse
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09:45
Main stage
Playbook perfection- A panel discussion on when and how to roll out your GTM strategy
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10:30
Main stage
Coffee Break
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11:00
Main stage
How PMMs can fast track their KPIs achievement by engaging analyst relations channel
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11:30
Main stage
The storytellers edge: learn the secrets to crafting compelling stories that work
Zack Wenthe, Senior Technical Product Marketing Manager, Treasure Data
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12:00
Main stage
Lunch break
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13:00
Main stage
Learn, build, measure: utilizing real-time activation and 360 ° consumer intelligence for advanced segmentation and personalized brand experiences
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14:00
Main stage
Building bridges: how product marketing can harness the power of cross-collaboration
Anthony Pu, Principal Product Marketing Manager, Amazon Music
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14:30
Main stage
Chairperson closing remarks
Phil Montgomery, General Manager, Security Go-To-Market, Microsoft
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