November 11-12, 2019
Morningstar Global HQ
Chicago

Workshops

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Register for Workshops
09:30 - 12:30, Nov-13
Duration: 3h
The Essential Product Marketer's Guide to Positioning and Messaging
This 3-hour workshop will give you the tools to create strong positioning and messaging, both of which are foundational to effectively driving demand, adoption and the overall success of your product. Walk away with:
  • An understanding of the core tenants of strong positioning, messaging and copywriting - what they are and how they're different.
  • An understanding of how to use Personas and Jobs To Be Done in your positioning and messaging using real-world examples.
  • V1 of your very own Product Positioning Guide used to inform everyone in your organization about your product's place and value in the market.
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Join the community of passionate PMMs committed to driving demand, adoption and the overall success of their products.