February 06-07, 2020
Hilton Hotel
Austin

Agenda

Two days of groundbreaking keynotes, breakouts and panel discussions.

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February 6
February 7
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08:45

Chair Person Opening Remarks
Angelia McFarland, Senior Consultant Product Marketing, Dell EMC
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09:00

Zero to 1.0: Leading Marketing for a Developer Product at Google
Martin Aguinis, Lead Marketing, Flutter, Google
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09:30

The Crazy Art and Precise Science of Launching Products
Devang Sachdev, Head of Product Marketing, Twilio Flex, Twilio
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10:00

The Enablement Imperative
Robert Wahbe, CEO, Highspot
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10:30

Coffee Break

11:00

How to Thrive as the First Product Marketing Manager
Priyanka Tiwari, Director Product Marketing, Interactions
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11:30

Transitioning to XaaS: Hard Lessons Learned Leading a GTM Strategy Shift
Jenny Fong, Sr. Director, Product Marketing, Docker
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12:00

Product Marketing Reboot
Peter Bradford, Worldwide Director, Product Marketing, IBM
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12:30

Lunch Break Deep Dives
Karim Zuhri, Head of Product Marketing, SafetyCulture
Jeff Hardison, Head of Product Marketing, Clearbit
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Boomi, a Dell Technologies Business
Peter Bradford, Worldwide Director, Product Marketing, IBM
Casey Comeau, Senior Director Global Partner and Product Marketing, Vrbo
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13:30

Competitive Intelligence at the Speed of DevOps
Clinton Sprauve, Sr Technical PMM - CI, GitLab
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14:00

The Highs and Lows of Product Marketing
Thaise Skogstad, Director of Product Marketing, Anaconda Inc
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14:30

The Product Marketing Wave
Sonduren Fanarredha, Product Marketing Lead, Kira Systems
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15:00

Coffee Break

15:30

The Evolution of Product Marketing to Portfolio Messaging
Div Manickam, Director Portfolio Messaging (Product, Industry and Solutions), Boomi, a Dell Technologies Business
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16:00

Finding Product Market Fit & Driving Customer Centric Innovation
Shannon Parks, Senior Manager, Global Marketplace Product Marketing, Vrbo
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16:30

Workshop: Hot Mess Marketing -- From Complexity to Clarity
Angelia McFarland, Senior Consultant Product Marketing, Dell EMC
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17:30

Happy Hour
February 7

08:45

Chairperson Opening Remarks
Susan Tormollen, VP Marketing, Wave HQ
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09:00

PMM Metrics that Matter
Mary Sheehan, Senior Manager, Product Marketing, Adobe Advertising Cloud, Adobe
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09:30

Chaos Ensues: Identifying your Sweet Spot with a Horizontal Go-to-Market Strategy
Karim Zuhri, Head of Product Marketing, SafetyCulture
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10:00

8 Tips for Effective Win-Loss Analysis
Andrew Peterson, Co-founder, Clozd
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10:30

Coffee Break

11:00

The Necessary Evolution From Product to Solution Marketing
Brian Gilman, VP, Product Marketing, Vonage
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11:30

Aligning Your Company's Product Marketing Department with the Rest of Your Company
Jeff Hardison, Head of Product Marketing, Clearbit
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12:00

A Go-To-Market for All: How to Leverage and Align Organizations to GTMs
Holly Watson, Associate Director of Product Marketing, Sprinklr
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12:30

Lunch Break

13:30

Developing Personas the Right Way
Misha Rangel, Sr Product Marketing Manager, Global Systems Business, IBM
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14:00

Ready to Launch: Differentiation in a Competitive Landscape
Shari Diamond, Senior Marketing Manager, Growth Products & Solutions, Cox Automotive
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14:30

Product Marketing has a Branding Problem
David Panek, VP Product Marketing, Epsilon - Conversant
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15:00

Coffee Break

15:30

Moving Past Friction Points in Product Marketing
Elena Zistakis, Senior Product Marketing Manager, Morningstar Inc
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16:30

Cracking the Code: How to establish an effective GTM Strategy
Silvia Davis, Sr Product & Solutions Marketing Manager, Boomi, a Dell Technologies Business
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