February 16, 2022
Hilton Austin
Austin

Agenda

An agenda packed with groundbreaking keynotes, breakouts and panel discussions.

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Agenda Day 1
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09:00

Chairperson Opening Remarks

09:15

Product Marketing and User Research - from chaos to clarity
Daniella Latham, Sr. Product Marketing Manager, Canva
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09:45

How to Strategically Grow Your Product Marketing Team to Proactively Focus on Enterprise Cross-Selling
Colin Thurmond, Director, Solution Marketing, Bazaarvoice
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10:15

Session Detais Coming Soon!

10:45

Coffee Break

11:15

Panel: How to Build Your PMM Team From the Ground Up
Dylan Hoeffler, Senior Director, Product Marketing, Hologram
Erin Koops, Director, Product Marketing Manager, Consumer GTM, Realtor.com
Chris Nachman, Product Marketing Manager
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12:00

Session Detais Coming Soon!

12:30

The Dream Team - Product Manager and Product Marketing Manager
Priyanka Gotika, Senior Product Marketing Manager
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13:00

Lunch Break

14:00

Sales Enablement for Technical PMMs
Farhan Manjiyani, Technical Product Marketing Manager, Rev.ai
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14:30

Evolving Product Marketing to Solutions Marketing
Misha Rangel, Director Enterprise Product Marketing , Veeam
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15:00

Session Detais Coming Soon!
Angelia McFarland, Director Product Marketing, Dell EMC
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15:30

Coffee Break

16:00

Treat Your Sales Teams like your Best Customers: How Salesforce Enables Sales at Scale
Leigh Price, Sr. Product Marketing Manager, Salesforce
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16:30

Go-To-Market (GTM) Panel Discussion with Seasoned Experts
Holly Watson, Associate Director of Product Marketing, Sprinklr
Kavya Nath, VP, Product Marketing, Krisp
Devon O'Rourke, Founder & Managing Partner
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17:15

Networking Drinks Hosted by PMA
Speaker to be announced soon…
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